Created by Unilever Dove and Girl Scouts of the USA, Uniquely ME! is designed to foster positive self-esteem among girls ages 8-17. The program encourages girls to embrace a wider definition of beauty and to change the way our culture defines "beauty." The program consists of several activity booklets and exercises that help girls understand and build self-confidence. The Uniquely ME! activities help girls recognize their strengths and best attributes, handle peer pressure, develop a positive body image, identify core values and personal interests, and develop healthy lifestyles.
The latest phase of the campaign is directed at the next generation of women, helping to educate young girls, pre-teens and teenagers about the issues surrounding beauty, body image and self-esteem. The slogan is: Be yourself. Be beautiful. The Campaign for Real Beauty is a global effort intended to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty. Girls and women of all ages benefit from the campaign as we explore what it is to be beautiful with our friends, coworkers, mothers and daughters.
Learn how you can get involved in the Dove Campaign for Real Beauty.
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